Owning and/or running a fitness boutique studio comes with all kinds of headaches that don’t have anything to do with health or workouts. It can be a pain for people whose primary passion is fitness. If this sounds familiar, don’t worry—there are plenty of software programs out there that will help you manage all the housekeeping matters in your business so you can still focus on what matters most in your business: keeping your members healthy and fit.
The beginning of every year is full of new sign-ups and eager people who are ready to make big changes in their health and lifestyle. But signing up for a challenge and announcing your New Year’s resolutions is the easy part. The thing that feels impossible is sticking to it and being consistent. Fitness boutique studios that offer New Years challenges usually know how to market for classes, reach certain demographics, and motivate them to sign up, but not many studios know how to keep members longterm, especially those who signed up while nursing a New Year’s hangover.
The relationship between a fitness boutique studio and their members is quite similar to just about any other lifelong friendship or relationship in your life. It’s a give and take, it’s a 2-way street, and there needs to be communication and participation from both ends. There are certainly many different ways to make that happen in relationships, but it’s especially important to consider these factors when you’re running a fitness studio and you want to maintain a lasting relationship with your members.
We’re living in a strange time when some fitness boutique studios are closed, others are open, and others are a combination of both. Most studios are in a phase where they’re a hybrid model, meaning they have both online and in-person classes. Even if restrictions have been lifted or modified, there are a lot of fitness enthusiasts out there who are choosing to take some classes at home and do others in person. If you’re a hybrid studio that’s offering both, it’s important to keep the sense of community, even if your members are scattered all over the place.
The new year is just around the corner—and I think we’re all looking forward to a new start. Basically anything that will get us far, far away from 2020. But many fitness boutique studios out there are still struggling to retain their members and clients through lockdowns, COVID restrictions, and the general shift in our culture. Choose to look at 2021 as a big opportunity for you to grow and bring back clients; even if things aren’t going well for you at the moment, you have a chance to turn it around.
The weather is changing and so many of us are feeling the difference in temperature and sunlight. Whether your fitness boutique studio is only doing virtual classes, is open as usual, or is a hybrid of both, this winter has put a lot of stress on small businesses. One of the best ways to keep your head above water is provide an unparalleled experience for your members and clients. Whether it’s through newsletter, SMS, or a blog, it’s important to provide them with a steady stream of useful information they can use to stay healthy as a supplement to the classes you provide. Helping your members deal with winter stressors is a very timely and relevant short-term goal. Your members have experienced just as much stress as you have and they’re trying their best to stay healthy from home. Now’s the time to give them some useful information.
The new year is almost here! It’s hard to believe that 2020 has flown by so quickly, but the holidays are already upon us which means 2021 will be here in the blink of an eye. There are all sorts of ways to prepare your business for another year, even if that means you’ll have to face another lockdown in your state. We all know that the beginning of each year is generally a lucrative and successful time for fitness boutique studios. Everyone wants to kick off the year in healthy ways because we all want to feel our best in order to create a great year ahead of us. So now’s the time of year for you to do what you do best: help a wide variety of clients reach their health and fitness goals.
It feels like this year has dragged on endlessly, and it’s safe to say we’re all keen to usher in 2021. Unfortunately, that means we’ll very likely be facing yet another lockdown—hell, you might be in the midst of another lockdown already, depending on what state you call home. There are all sorts of reasons to feel disheartened, especially if you had a rough go-around the first time we got locked in our houses. Countless fitness boutique studios have had to close their doors permanently, significantly reduce their staff size, or face a debt of hundreds of thousands of dollars. If you fall into any of those categories, we feel for you. And hopefully we can all grow together to have a much stronger upcoming year—despite yet another round of lockdowns.
It’s safe to say we’re all ready for the year 2020 to be over. Before we know it, we’re going to blink and it will be 2021—which means we need to be getting ready for the new year, like, yesterday. There have been a lot of uncertainties this year and many businesses have suffered, or even worse, shut down completely. Whether you’re only offering remote classes or you’re doing a hybrid of in-person and Zoom sessions, there are a lot of ways to prepare yourself for the new year to set yourself up for success.
We’re going to blink and it will be 2021. Now’s the time to buckle down and prepare for the new year. Of course you have to worry about the big things like your marketing campaign and bracing yourself for another COVID shutdown. But there’s always time to set aside for your technology stack; you need to make sure you’re using technology tools that help you operate more effectively and serve more clients. So don’t underestimate the power of pausing to take a long, hard look at your tech stack.
It’s hard to believe that the holidays are almost here. Just when you think you have enough time to get everything in order, something new comes up and you feel like your back is against the wall. But now isn’t the time to stress. There are ways to keep your business thriving through the holiday season, whether you’re only offering online classes, you’re doing limited in-person sessions, or a mixture of both. These are 3 useful tips that will help you stand out amidst all the holiday marketing clutter.
We’ve been through a lot this year, which I’m sure you’ve felt on the professional side of your life over the last several months. That’s why you’ve chosen to pair with the kind of platforms that will help you make the best of what you’ve got and help you grow. We’re happy to announce that you can now integrate BrandBot and Mariana Tek in real time! This will offer you many more options to boost engagement and sales for your fitness boutique studio.
Whether your Black Friday/Cyber Monday plans include scheduled campaigns, landing pages, or cart abandonment emails, BrandBot is here to help you capitalize on one the busiest shopping seasons of the year. Check out some of our best practices below to help you supercharge your marketing efforts over the holidays.
Offering your clients the highest quality of classes in your studio and guiding them through their lifestyle and diet is only half the game. There are many different things to consider in your business, from marketing to billing to social media. No matter how much you may hate it, if you’re a studio owner, you have to know how to use SMS and email marketing if you want to develop long-lasting, fruitful engagement with your members and clients. This can be one of the most frustrating parts of running your own business, but it’s a necessary evil.
It wouldn’t exactly be a stretch to say that we’re living in strange times. What it means to be a boutique fitness studio owner has changed immensely over the last several months. What used to be several consecutive hours spent at a facility teaching people how to deadlift has transformed into scattered hours throughout the day spent leading clients through a bodyweight workout via Zoom or Skype.
If you’re a gym or fitness boutique studio owner, you’ve probably tried your fair share of programs and platforms that help you build your clientele, create marketing campaigns, and manage all your classes and sessions.
Read about Revolution Power Yoga and how BrandBot enhanced their communication and marketing capabilities, changing the game—the rest is history.
There are so many health & wellness products and platforms out there today that it can feel impossible to know which ones are worth your time and money and which aren’t. We live in a time of information overload—we’re constantly being bombarded with advertisements and campaigns that tell us which platform is the best to use, with a long laundry list of reasons why.
We’re finally starting to see a big shift in our society as things start to open up again and we partly resume our normal lives. The COVID-19 shutdown affected us all, especially if you’re a business owner or independent contractor who depends on in-person clients to make a living. That’s why so many people in the fitness world were facing big losses in their income this year.
We’ve talked a lot about Facebook advertising already. This is the third and final installment of a series dedicated to Facebook ads, so if you missed the first two, we would recommend backtracking a little bit and catching up on what we went over the last couple times.
Facebook is a monster social media tool that can be used in a variety of ways in order to grow your business and attract more clients. But many gym owners and personal trainers who run an independent business have a tough time managing their Facebook ads or even knowing where to start. But that shouldn’t stop you from using the Facebook ads altogether.
There are tons of different ways to advertise for your business and beef up your marketing game. But Facebook ads are the bread and butter of online marketing. Even if you don’t use Facebook very much yourself, it’s a platform you should definitely take advantage of with your business. Did you know there are 1.3 billion users on Facebook right now? 60% of the users are female, ranging mostly between 25-55 years old.
The whole landscape of fitness completely turned around when the COVID shutdown hit. Suddenly we were all forced to rethink the way we train clients and offer them a transformative health experience. Initially, you might have thought that you just can’t get the same results from online coaching, but we’re seeing such a big shift in the industry that more and more success stories are popping up, and we’re learning that you can still offer a great workout to your clients from home.