It wouldn’t exactly be a stretch to say that we’re living in strange times. What it means to be a boutique fitness studio owner has changed immensely over the last several months. What used to be several consecutive hours spent at a facility teaching people how to deadlift has transformed into scattered hours throughout the day spent leading clients through a bodyweight workout via Zoom or Skype.
If you’re a gym or fitness boutique studio owner, you’ve probably tried your fair share of programs and platforms that help you build your clientele, create marketing campaigns, and manage all your classes and sessions.
Read about Revolution Power Yoga and how BrandBot enhanced their communication and marketing capabilities, changing the game—the rest is history.
There are so many health & wellness products and platforms out there today that it can feel impossible to know which ones are worth your time and money and which aren’t. We live in a time of information overload—we’re constantly being bombarded with advertisements and campaigns that tell us which platform is the best to use, with a long laundry list of reasons why.
We’re finally starting to see a big shift in our society as things start to open up again and we partly resume our normal lives. The COVID-19 shutdown affected us all, especially if you’re a business owner or independent contractor who depends on in-person clients to make a living. That’s why so many people in the fitness world were facing big losses in their income this year.
We’ve talked a lot about Facebook advertising already. This is the third and final installment of a series dedicated to Facebook ads, so if you missed the first two, we would recommend backtracking a little bit and catching up on what we went over the last couple times.
Facebook is a monster social media tool that can be used in a variety of ways in order to grow your business and attract more clients. But many gym owners and personal trainers who run an independent business have a tough time managing their Facebook ads or even knowing where to start. But that shouldn’t stop you from using the Facebook ads altogether.
There are tons of different ways to advertise for your business and beef up your marketing game. But Facebook ads are the bread and butter of online marketing. Even if you don’t use Facebook very much yourself, it’s a platform you should definitely take advantage of with your business. Did you know there are 1.3 billion users on Facebook right now? 60% of the users are female, ranging mostly between 25-55 years old.
The whole landscape of fitness completely turned around when the COVID shutdown hit. Suddenly we were all forced to rethink the way we train clients and offer them a transformative health experience. Initially, you might have thought that you just can’t get the same results from online coaching, but we’re seeing such a big shift in the industry that more and more success stories are popping up, and we’re learning that you can still offer a great workout to your clients from home.