We’re going to blink and it will be 2021. Now’s the time to buckle down and prepare for the new year. Of course you have to worry about the big things like your marketing campaign and bracing yourself for another COVID shutdown. But there’s always time to set aside for your technology stack; you need to make sure you’re using technology tools that help you operate more effectively and serve more clients. So don’t underestimate the power of pausing to take a long, hard look at your tech stack.
It’s hard to believe that the holidays are almost here. Just when you think you have enough time to get everything in order, something new comes up and you feel like your back is against the wall. But now isn’t the time to stress. There are ways to keep your business thriving through the holiday season, whether you’re only offering online classes, you’re doing limited in-person sessions, or a mixture of both. These are 3 useful tips that will help you stand out amidst all the holiday marketing clutter.
Offering your clients the highest quality of classes in your studio and guiding them through their lifestyle and diet is only half the game. There are many different things to consider in your business, from marketing to billing to social media. No matter how much you may hate it, if you’re a studio owner, you have to know how to use SMS and email marketing if you want to develop long-lasting, fruitful engagement with your members and clients. This can be one of the most frustrating parts of running your own business, but it’s a necessary evil.
It wouldn’t exactly be a stretch to say that we’re living in strange times. What it means to be a boutique fitness studio owner has changed immensely over the last several months. What used to be several consecutive hours spent at a facility teaching people how to deadlift has transformed into scattered hours throughout the day spent leading clients through a bodyweight workout via Zoom or Skype.
If you’re a gym or fitness boutique studio owner, you’ve probably tried your fair share of programs and platforms that help you build your clientele, create marketing campaigns, and manage all your classes and sessions.
Read about Revolution Power Yoga and how BrandBot enhanced their communication and marketing capabilities, changing the game—the rest is history.
There are so many health & wellness products and platforms out there today that it can feel impossible to know which ones are worth your time and money and which aren’t. We live in a time of information overload—we’re constantly being bombarded with advertisements and campaigns that tell us which platform is the best to use, with a long laundry list of reasons why.
We’re finally starting to see a big shift in our society as things start to open up again and we partly resume our normal lives. The COVID-19 shutdown affected us all, especially if you’re a business owner or independent contractor who depends on in-person clients to make a living. That’s why so many people in the fitness world were facing big losses in their income this year.
We’ve talked a lot about Facebook advertising already. This is the third and final installment of a series dedicated to Facebook ads, so if you missed the first two, we would recommend backtracking a little bit and catching up on what we went over the last couple times.
Facebook is a monster social media tool that can be used in a variety of ways in order to grow your business and attract more clients. But many gym owners and personal trainers who run an independent business have a tough time managing their Facebook ads or even knowing where to start. But that shouldn’t stop you from using the Facebook ads altogether.
There are tons of different ways to advertise for your business and beef up your marketing game. But Facebook ads are the bread and butter of online marketing. Even if you don’t use Facebook very much yourself, it’s a platform you should definitely take advantage of with your business. Did you know there are 1.3 billion users on Facebook right now? 60% of the users are female, ranging mostly between 25-55 years old.
The whole landscape of fitness completely turned around when the COVID shutdown hit. Suddenly we were all forced to rethink the way we train clients and offer them a transformative health experience. Initially, you might have thought that you just can’t get the same results from online coaching, but we’re seeing such a big shift in the industry that more and more success stories are popping up, and we’re learning that you can still offer a great workout to your clients from home.