3 Must-Have Tips For Getting the Most Out of Facebook Advertising
We’ve talked a lot about Facebook advertising already. This is the third and final installment of a series dedicated to Facebook ads, so if you missed the first two, we would recommend backtracking a little bit and catching up on what we went over the last couple times. Whether you’re a new trainer who is building their own remote business, a gym owner who is trying to stay afloat, or an independent trainer who has been managing their own brand for a long time, there are so many different ways you can benefit from Facebook ads. The Facebook platform can be intimidating, especially if you’re not social media savvy and you’re not used to purchasing and managing ads. If you’re feeling a little lost, you’re in the right place.
Facebook ads can be a monster to manage. There are so many different tools, strategies, and features that you can take advantage of. But this series is meant to help you start from scratch, so we’re going to continue going over some tips and tricks that will help you get the ball rolling. Keep in mind that it takes a lot of experimentation and trials to get the most out of Facebook ads. Don’t expect to get results right away. Take notes, make a game plan, and put in the time and effort—and you’re bound to find success on this popular platform.
Here are 3 tips to help you get the most results from Facebook advertising:
Format Your Ads Differently
Always remember that there’s a real human on the other side of the computer or phone, and they’re looking at your ads and processing the information the same way you do as a consumer. It’s not wise to push the same ad in the same format over and over again. Simply running a Facebook ad isn’t the way to grow an audience and convince people to sign up with you. Think about the people you’re advertising to on Facebook and ask yourself the following questions: Where are they looking? What are they doing? What are they looking for?
From there, you can tailor the format of your ads to suit their needs and desires. Put your ad in three or four different formats and place them in different areas (targeting different demographics) so that it has a specific purpose and it speaks exactly to the people you’re targeting.
Keep the Ads Around 1 or 2 Minutes
Running an ad on Facebook that’s between 1-2 minutes is your best bet. That’s going to give people the most pause. They’re willing to watch something that short because it’s not too long; plus, they’re probably used to watching videos of this same length on Instagram. But make sure it’s strong imagery, because if it’s forgettable or not eye-catching, they’ll very easily scroll right past it.
Consider Instagram. When you think about the best accounts that you just can’t get out of your head, you probably picture incredible—or at least very interesting—visuals. That doesn’t necessarily mean it has to be the highest production quality. But it does mean you have to make them remember you somehow. The accounts you just scroll past are the ones that seem boring and dull. Make your videos memorable with strong imagery and eye-catching colors or graphics.
Reduce the Number of Clicks They Have to Make
If you see something you like or something that interests you, you click on it. But if you quickly find that you have to click through multiple things to get to the purchase button, you’ll very likely give up the chase and ex out of the window. Even if that product was something you really wanted to buy. We all live in a fast-paced life where we’re always fighting against the clock. Don’t give your potential client a reason to click away from your product simply because you make them jump through too many hoops.
Give them easy access to the “buy” button so your product or package is just waiting for them in the cart. Avoid adding in additional stops, like an extra page on your website or another landing page, because this will seriously deter them from following through with the purchase. And then suddenly all your hard work goes to waste and you don’t even get your money’s worth of your ad.
The Final Word
Take the tips from this series and put them to good use. As long as you know your brand and you have a clear vision, you’ll find success when you study the ins and outs of Facebook advertising. The learning curve may be different for everyone, but there’s certainly a lot of success to be found on this social media platform. Keep up the hard work and don’t be discouraged if you hit a few bumps along the way. Nobody has ever had a smooth-sailing ride from the very beginning!