3 Simple Tips to Keep Your New Year’s Resolutioners Motivated
The beginning of every year is full of new sign-ups and eager people who are ready to make big changes in their health and lifestyle. But signing up for a challenge and announcing your New Year’s resolutions is the easy part. The thing that feels impossible is sticking to it and being consistent. Fitness boutique studios that offer New Years challenges usually know how to market for classes, reach certain demographics, and motivate them to sign up, but not many studios know how to keep members longterm, especially those who signed up while nursing a New Year’s hangover.
You could say that it’s an art—convincing your members to come in consistently and sticking to their goals is not something that you can do overnight. It takes a lot of practice and intention. All of your members will respond differently to various incentives, but the important goal is to speak to all of them at once and give them multiple reasons to continuously come back to classes and engage with the trainers. Motivate them, inform them, and push them to work beyond the limit they thought they could. Here are some tips to help your members stick to their New Year’s resolutions.
Give Them Visual Reminders of Their Resolutions
If your studio is open, make a large New Year’s resolution board for everyone to see. You can have them post their own resolutions in creative ways or you can arrange them yourself, but whatever you choose, make sure you do it in a way that everyone can see. If you’re a hybrid model or you simply don’t have your doors open yet, you can find a way to make visuals online for all your members to see. You can put people’s resolutions on your homepage, social media accounts, etc.
The more people see their resolutions, the more likely they’ll feel motivated to actually achieve them. It will feel so good when they get to check their name off the board or cross out their post-it note on the studio board. And it will motivate their peers to catch up!
Let Them Encourage Each Other
They hear from you and your trainers all the time. Give them the chance to listen to each other. Provide a platform or social media page or blog where they can communicate with one another and help each other reach their goals. It will help members feel more connected to their community, which will help them feel like something is at stake if they don’t reach their goals. Everyone is used to listening to trainers encouraging them, but it’s not common that they get encouragement from a group of peers. Set up a way for them to encourage each other, and you’ll certainly get long term results.
Human beings respond best to incentives, no matter what those incentives may be. Sometimes it’s money, other times it’s social reverence or recognition, prizes, accolades, etc. Give your members something tangible to work towards. Perhaps a membership or package to whoever attends the most classes or accomplishes their resolutions first. Even something as small as a gift card or a car wash gives people something exciting to look forward to. Think about everyday people’s lives. They get up, take care of the kids, go to work, come home, cook dinner, clean up the house, watch TV, and go to sleep. Getting a gift or being rewarded for their hard work doesn’t happen that often. Give them a reason to get out of the bed every morning and attend those early classes!
The more incentives you offer, the more likely people will get involved and feel a sense of community with each other. Giving people common goals and values is a great way for them to bond and feel like they’re a team. The more at home your members feel in your gym, the more likely they are to stick around for a long time.