Want to Start Using Facebook Ads? Here’s Some Basic Info You Should Know
There are tons of different ways to advertise for your business and beef up your marketing game. But Facebook ads are the bread and butter of online marketing. Even if you don’t use Facebook very much yourself, it’s a platform you should definitely take advantage of with your business. Did you know there are 1.3 billion users on Facebook right now? 60% of the users are female, ranging mostly between 25-55 years old.
There are tremendous opportunities on Facebook to generate tons of traffic to your page and your products. We’ll go over the unique benefits of Facebook ads, as well as the basics of using the platform. There are some insider secrets that you definitely need to know if you want to be successful on Facebook. To be clear, when we talk about Facebook ads we’re also including Instagram ads in that since Facebook owns Instagram. It’s safe to say that Facebook is easily one of the most powerful marketing tools of our time. Even if you end up hiring someone to exclusively run and manage the Facebook ads one day, it will be well worth it. But we think it will be useful for you to at least understand the basics of Facebook ads on your own, even if you do end up hiring someone to run it one day.
The Benefits of Advertising on Facebook
The purpose of Facebook is to create relationships and foster engagement. It’s the social media platform where brands can raise awareness about their products, communicate easily and often with their clients, and get your customers to feel a sense of loyalty to you. Facebook is different than Twitter and Instagram because you can share multiple different types of content while still getting the chance to communicate with unlimited characters. Furthermore, the Facebook algorithm is designed for you to interact with individuals, not other businesses.
Here’s even better news: Facebook not only allows you to reach a large audience, but you’re able to reach specific groups of people as well. For example, let’s say you want to target men between 20-30 who live in a certain 3-mile radius. You can select this demographic to make sure your ad is as successful as possible! You also have full control over your ad—you can choose when it’s on, when it’s off, who it’s being shown to, etc.
This is very different than the old-fashioned advertisements you see in magazines or on billboards. Once the ad is out there, it’s out there for the allotted amount of time you purchased it, and that’s the end of it. But on Facebook, you can choose to take down the ad, adjust it, change the target demographic, etc. This makes it a risk-free experience. You can experiment with a few different types of ads and you can test out a few things for your brand, which is particularly useful if you’re growing and evolving.
The Facebook Pixel You Should Know About
The pixel is a little beacon that tells you—hey, somebody visited, somebody visited a new lead, somebody signed up and a purchase was made. When somebody lands on your page or does another action, Facebook can then use that data to help you get even bigger, better targeted audiences. Think of it as a little way for your website to talk back to Facebook.
If you use Google Chrome, there’s a thing called Facebook pixel helper. Google search “Facebook pixel helper” and it pops up right away. It’s an extension that you add on Chrome and it sits at the top of your screen. It’s kind of a neat thing to see because when you’re perusing other pages, you can see which ones have the pixel on there and which don’t. After you get your pixel set up, you have to create your first pixel-based audience (more on that in Part 2 of this series).
Create a Strong Strategy Before You Get Started
The last thing you want to do is start running ads without having a clear plan in mind. There are all sorts of ways to run ads on social media platforms, and there are certainly lots of different strategies you can use on Facebook since it’s a sophisticated system. But before you start creating different audiences and various ads to run, you need to sit down and create a plan.
If you’re a small business and you’re just starting out, you might have no idea where to start—and that’s completely okay! Like we said earlier, there’s room for trial and error when you’re using Facebook ads. You can take some risks without worrying too much about the results. So now’s the time to come up with a couple different targeted campaigns. Figure out who you want to reach and research what your targeted demographic responds to best. And above all, don’t forget what you want your brand to represent in these ads. Try out a few different campaigns and see what works best for you.
We’ll be back soon with Part 2 of this Facebook ad series. Get ready to take notes!