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Will There Be a January Rush? Here's How You Can Prepare for 2021

November 30, 2020

It’s safe to say we’re all ready for the year 2020 to be over. Before we know it, we’re going to blink and it will be 2021—which means we need to be getting ready for the new year, like, yesterday. There have been a lot of uncertainties this year and many businesses have suffered, or even worse, shut down completely. Whether you’re only offering remote classes or you’re doing a hybrid of in-person and Zoom sessions, there are a lot of ways to prepare yourself for the new year to set yourself up for success. 

When we think about all the ups and downs of this past year, it can be hard to know how to brace yourself for even more uncertainty ahead. Because it doesn’t look like we’re out of the woods yet. A lot of states are already being locked down again, while many others are on their way to another shutdown too. What’s the best way to prepare for another tumultuous year? There isn’t just one answer so we’re going to go over several tips and predictions for 2021 that will help you get ready for everything ahead. 

Brace For Another Lockdown 

Get ready for another period where you and your clients will be locked at home for a while. Now that things are starting to slow down again, there will inevitably be another wave of stay-home orders that will stop foot traffic to your brick-and-mortar. But even if you don’t have to shut your doors again, you’ll surely see lower numbers in traffic so you need to focus on your online business. In order to plan accordingly for 2021, ask yourself how you can offer something unique to your clients online. All your competitors will also be focusing on their online game, which means you have to be ready to convince clients that you’re the one they want to work with. 

Our prediction is that we will start 2021 on a rocky note, and that many cities around the country will be locked down again. That means fitness boutique studios have to offer an online product that will help people stay consistent at home—that product needs to be accessible so people don’t feel left out or not fit enough to keep up. It’s likely that we’ll see a lot of makeshift home gyms and a steep rise of bodyweight workout programs. Decide if you want to throw your hat in the ring or create your own lane.

Be Strategic About Your Business Goals For 2021

Specificity will hold you accountable. Don’t just tell yourself you want more sales in 2021, set the goal of increasing your PT to make up 15% of your monthly revenue. Create a specific goal you can clearly see and understand, and even better if you can get a friend to hold you to your word to hit that goal. And when you set the goals for yourself, map out a plan of attack over the course of a few months. Break down your goal into multiple smaller goals that are simple to understand and within reach to accomplish. 

Our prediction for 2021 is that we’ll see another round of ups and downs. Don’t expect smooth sailing in the beginning of the year, as it might be difficult to hit all your goals with the instability that’s taking place in our economy. But if you set realistic goals for yourself and your business, you can set yourself for steady success. 

Reward Your Loyal Clients 

Offering an end-of-year deal to your clients is a must. Let them know that you couldn't have made it here without them—because you truly couldn’t have. By bringing them into your journey and reminding them that they’re part of the story, you create a strong online community of individuals who want to participate and engage, which means you strengthen the likelihood of a long professional relationship together. 

We predict that 2021 will secure the relationship people have with their online fitness studio of choice. We know what to expect this time around, so many people will get serious about signing up with a studio they trust. This is why it’s even more important this time around to stand out and give them a solid reason to commit to you. If you give them a reason, they’ll stick around and keep coming back for more training. 

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